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What
Is Search Engine Optimization (SEO)?
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Search engine optimization, (in the industry known as SEO) is simply
the use of search engines to generate traffic to a web site. It can
also be used as
search engine marketing strategies. SEO usually means attaining a
higher ranking in search engines and directories via changes to your
site code to make it more relevant and therefore more search engine
compatible. |
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Did you know that 81% of global Internet users rely on search
engines and directories to find the information they need? It's
true. Therefore, ranking highly in
search engines and directories should be critical to your Internet
marketing. |
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more information
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How Internet
Consumers Find Web Sites*
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Search engines: 81%
Link from another site: 59%
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* Source: Forrester Research Inc. |
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Unfortunately, many online businesses fail to address the importance
of search engines,
building their site without basing to search engine compatibility at
all.
You think your site visitors are the first audience your copy speaks
to? Wrong.
The first audience to view your copy will be the search engine.
If you don't use the right keywords, all your efforts are in vain.
Search engines rely on visible content for their ranking
determinations,
so keyword-rich body text is the key to maintaining a high ranking. |
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News |
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Latest information
about search engines |
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