Search engine optimization, (in the industry known as SEO) is simply the use of search engines to generate traffic to a web site. It can also be used as search engine marketing strategies. SEO usually means attaining a higher ranking in search engines and directories via changes to your site code to make it more relevant and therefore more search engine compatible.

Did you know that 81% of global Internet users rely on search engines and directories to find the information they need? It's true. Therefore, ranking highly in search engines and directories should be critical to your Internet marketing.

Unfortunately, many online businesses fail to address the importance of search engines, building their site without basing to search engine compatibility at all. You think your site visitors are the first audience your copy speaks to? Wrong. The first audience to view your copy will be the search engine. If you don't use the right keywords, all your efforts are in vain. Search engines rely on visible content for their ranking determinations, so keyword-rich body text is the key to maintaining a high ranking.