JNB Web Promotion Internet Marketing and SEO Newsletter

by John Bertrand  November 30, 2007 edition:

 Link Popularity (LP) - Internal Linking Structure (ILS) - Robots
 

Link Popularity (LP)
LP is a measure of the quantity and quality of incoming links to your site. Like the other metrics, there's more to LP than meets the eye. It's not enough to go out and convince thousands of other sites to link to your site. Having lots of links helps, but if they're not the right kind of links, the effect will be minimal. Reminder: Link popularity is "page specific," NOT "site specific."

Which of your important interior pages could use some assistance?
Obviously NOT your "privacy policy" or probably not your "about us"
page...

But take stock and choose any 3 of your "most important" pages
today and set a plan to specifically work on increasing some
natural link popularity, directly to those pages individually. Part
of some people's trouble (when it comes to linking,) is that they
become overwhelmed. The job seems too massive when really, it's
not. Just a little plan and a little consistent effort even
once a week, can carry you an ENOURMOUS distance! What's your plan?
Start by choosing just 3 of your "most important" pages today.

Internal Linking Structure (ILS)
Website's ILS can have a major impact on your search engine rankings. If your ILS isn't properly optimized, the effect of your optimization efforts in other areas will be greatly diminished.

There are 2 factors that determine the Internal linking structure:

i) Broken Link: The site must not have any broken link. Broken link
means a link that follows a page that does not exist.
ii) Dead Link: The page that does not have any link on it. These sorts
of pages should be avoided.

Robots
Some search engines also support the robots property for indicating whether
a document should be indexed and whether its links should be followed. The
associated CONTENT value is a comma-separated list of case-insensitive
directives. Few search engines support the robots property at this time. For
greater compliance by robots, authors should use the Robots Exclusion
Protocol if possible.