JNB Web Promotion Internet Marketing and SEO Newsletter

by John Bertrand  November 30, 2007 edition:

 Page Rank - Traffic Analyzer

Page Rank (PR)
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. The current policy followed by Google is that Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote.

Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." That is why providing hundreds of inbound links is must for Search Engine Rankings. Important, high-quality sites receive a higher Page Rank, which Google remembers each time it conducts a search. So, Google combines PageRank with sophisticated
text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. JNB Web Promotion will be submitting your optimized website to good page ranked directories, search engines, etc. We will go for an all out campaign to increase your PageRank.

Traffic Analyzer
Traffic Analyzer = Traffic + Analyzer Traffic:

Traffic is volume of visitors to a website. Traffic is the currency of
online success, but is not the only factor. Massive, low grade traffic to
a website with poor content will inevitably result in failure

 Analyzer:
Analyzer is an instrument or device or a tool, which can determine
qualitatively and quantitatively the components of the traffic.
This is basically a tool to analyze the traffic or the nature of the traffic.
You can also use AWSTATS for this purpose but if the website is hosted on some
other server, than AWSTATS needs to be installed and configured.

Report:
Following things are analyzed and mentioned in the detailed report
1. Summary
2. Number of visits in a day
3. Weekly report

And there are n number of ways and m number of parameters with
which you may analyze a particular URL.