JNB Web Promotion Internet Marketing and SEO Newsletter

by John Bertrand  October 30, 2007 edition:

 Did you know that every page of your Web site stands on its own?

Every page should have a unique title, description, and keyword tag.
The description tag should describe ONLY that page.

The keyword tag should include keywords for just that page.

Include 5-6 keywords, including the main keyword phrase and synonyms of
that keyword phrase.

Don't make the mistake of including every keyword that could possibly
describe what your site is about in your keyword tag. Make your keyword meta tag specific for each page.

The keyword tag holds very little importance anyway, but be sure to
make it page specific. FOCUS!