JNB Web Promotion Internet Marketing and SEO Newsletter

by Ramon Uy  October 30, 2007 edition:

The phrase, "Long Tail Search" your key to profits in 2008

I have talked about this before, but it is more important now
than ever before and the best part is that most webmasters are
ignoring it.

Everyone goes head-to-head competing for the two or three
important keyword phrases in their industry. There's no problem
with this, but don't ignore the 101 other phrases people use to
search for your product or service or information about your
product or service.

For example, if 50% of the searches in your industry were for one
of three different phrases, that means that the other 50% of the
searches were for the so-called "long tail" phrases.

Long tail phrases are phrases that are more than just the two or
three words normally used. They are for different words or for
the common phrases PLUS two or three more words.

Google likes exact matches and if you have the exact match for a
six-word phrase on your site, Google will put your site at the
top of the list when that phrase is searched for.

Bottom line: Add as many long phrases about your product or
service as you can think of on your site. They don't all have to
be on your Home page, in fact, you couldn't get 101 phrases on
your Home page.