JNB Web Promotion Newsletter nr. 1 - 2003
Topics:
1 - Overture buys FAST
2 - Adwords program from Google is copied
3 - Google expands
4 - Training "search engine optimization"
5 - The search engine industry is changing
1 - Overture buys FAST
Every Online-Marketer must have the eyes on the search engines if he like to avoid suddenly to loose his Top Positions by major search engines such as Google, AltaVista, MSN or directories such as Yahoo. Sometimes people are asking me what's the difference between a search engine and a directory. The answer is clear, Yahoo and DMOZ is a directory running with human editors looking for quality websites. A search engine is like Google or AltaVista running with software applications who send their spiders out for information.
2 - Adwords program from Google is copied
FAST has a much better search technology than a portal such as Lycos. Experts see a challenge at Google in the purchases of Overture; finally the prominent search engine successfully copied the Overture model by to be Adwords program. Besides Google began the Adwords announcements in the last days with it, not only on the result pages of the search services to let fade in but also on thematically fitting contents sides.
3. Google expands
While Overture bought up search engines, also the undisputed market leader Google was not dormant. With the start of insertions of Adwords on contents sides Google made finally the step away from the pure search engine the medium enterprise, which tries to live primarily from advertisement. Thus, in connection to this is the purchase of Web log enterprise, Pyra lab.
This enterprise operates the Web log named portal blogger.com, an accumulation of very specialized "Web diaries" to all conceivable topics - a outstanding environment, in order to fade in purposefully Adwords. This logically final step causes memories of a former market leader in this industry. Alta Vista was in the second half of the nineties the absolute search engine.
And also a view of google a very much cleared up starting side shows now increasingly tasks are to be mastered, which have nothing to do with the kernel function; not only Alta Vista has itself to it elevated, also Yahoo as search service lost its once leading position.
It is thus a narrow degree, on which Google moves further.
Competitor Analysis to improve your own web site
Where is your competition on the Internet?
Which competitors are most popular on the Internet?
Which competitors are less popular on the Internet?
How is the link popularity from your website against your competition?
4 - Training "search machines optimization" Announcement"
JNB Web Promotion offers two-day training for "search machine optimization". Please contact us for available places.
"If you target the wrong keywords, then all your efforts will be in vain".
Ask anyone with experience in ecommerce. They will tell you that your web site needs 3 things to be a success...
5 - The search engine industry is changing
A view of the current search engine market shows now that three enterprises are controlling there: Google, Yahoo/Inktomi and Overture/FAST/AltaVista. Differently formulated: There are two potential candidates, who could form themselves as Googlejaeger. However it is, as in last new type character already suggested, perfectly unclear whether Yahoo intends this at all. Still more skeptically possible ambitions are to be judged in this direction for Overture. Finally Overture lives on the fact that they co-operate well with other portal operators - by the way a central advantage opposite Google. If the company would use its new advertisement to become even the portal operator this advantage would be there. The assumptions of Inktomi and Alta Vista do not have to lead thus inevitably to a larger competition for Google.
Table: Which websites visitors are coming from?
|
| Shares(%) |
06/00 |
12/00 |
04/01 |
02/02 |
03/03 |
|
| Google |
6 |
11 |
19 |
43 |
66 |
| Yahoo |
26 |
21 |
18 |
10 |
8 |
| MSN |
6 |
7 |
8 |
9 |
7 |
| Lycos |
9 |
9 |
13 |
9 |
3 |
| Metager |
4 |
5 |
5 |
4 |
1 |
| Altavista |
11 |
10 |
7 |
5 |
1 |
| Infoseek |
8 |
6 |
5 |
** |
** |
| Excite |
3 |
3 |
** |
** |
** |
How quickly changes can take place, the development of the last years shows (see table) within shortest time Google multiplied its market share, while for instance Alta Vista disappeared in the zero. Other search engines, like Excite or Infoseek, were completely adjusted.
Besides, Infoseek, Disney, last owners of Infoseek.com, offers the remnants to the search engines to purchase. Matt Dwells, a former developer of Infoseek.com, explained however the fact from its view. The technology of Infoseek was quite become outdated and for the today's Web no longer appropriate.
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