SEO » Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Every page of your Web site stands on its own

"Stop" words. They do make a difference to Google!

Why Many of the Best SEO Ideas Are Not Found on Popular SEO Blogs

12 basic SEO tips to fine tune your Web pages

The Anatomy of a 10-Step, 12-Month Link Baiting Campaign

The phrase, "Long Tail Search" your key to profits in 2008

Perhaps you've heard that link popularity and link reputation is important.

They are important, but don't become so obsessed with linking that you build your entire strategy only "just around link building."

You want to use all of the basic principles to carry your Web site through and you may want to do some linking based on the look of the "competitive landscape" for your keyphrase. You also want to build links based on what "makes sense" for your visitors.

Some search engines like Google give more weight to elements like link reputation which is an "off-page" influence while other search engines like Yahoo will give more weight to "on-page" influences such as your keyword phrase usage and how it is used on the page. Link exchange service Be very careful about using any kind of "link exchange service" that offers to inflate your link popularity quickly. The one thing you don't want to do is have the appearance of "unnatural linking" or anything that looks remotely contrived. Exploding link popularity overnight is bound to get you flagged for penalty.

How to make an important sales letter

Next time you are working on an important sales letter, remember to spend at least 50% of your time working on that all important headline text. This includes both the Title Tag and your main <H1> Header on the page. Little changes to Heading text can make huge impacts with a little thought.

Do you have a robots.txt file?

Do you have a robots.txt file set up on your server? Here's what Google says in their Webmaster Guidelines:

Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler.

Google just got really serious about sites selling links.

I have been warning readers that Google HATES sites that sell links.

Now they have started taking some serious action. Hundreds of high ranking sites that have been seriously selling links have seen their PageRank that shows on the Google Toolbar drop.

It's interesting to note that so far their actual ranking in the search results has not changed, but that could change any day. It looks like the main purpose of changing the PageRank that shows in Google's Toolbar was for Google to make a public statement.

So far they have not dropped the rankings of the sites that were buying the links, but that could come next. If you have been buying or selling links openly, I suggest you change things immediately.

Link pointing back to your home page At the bottom of your pages, do you have a straight text link pointing back to your home page? Does it say "home"? If so, this isn't doing your site any good. Change it to "keyword phrase home" (IF it sounds appropriate to do so.)
In other words, use your keyword phrase in the link text pointing back to your home page. The link should be an absolute link versus a relative link.

A great tip on freshening up some of your Title Tags.

Think about this. Turn some of your titles into a question.

Asking a question is a great attention getter.

-Where on earth would you go if you had your pilot license?

-What would you do if your career was terminated?

-When should you submit your web pages?

By asking a question, you create more response because it makes the
reader think.

Optimizing for principles

Remember that optimization principles also apply to your press releases or media releases. Next time you put out a press release, build in a couple very busy high performance phrases related to real world news. These can sometimes be spotted easily

Want a FREE No Obligation Price Quote?

Click here for search engine optimization in the Netherlands. Klik hier voor zoekmachine optimalisatie, zoekmachine marketing en aanmelden website in Nederland.

»SEO