Internet marketing:

Creating content silos to increase keyword ranking of large sites.

Purpose: Site been as subject matter expert down to 3-4 word phrases. 58% of all queries are 3 or more words.

Mixing topics creates a site is "gray",rather than many discinct colors.

Avoid crosslinking to every page.

• Make themes to be visible to the SEs.
• Silo= A concentration of theme-centric content at a level of granularity appropriate to the query.
• Benefits: Better ranking for multi-word phrases.
• If you want to rank for ford mustang, you need to silo it.

Able to focus in-bound links on the sectional and landing pages that matter. Your traffic will increase with 30+

How to establish themes:

1 - Establish keyword-centric themes for your site.

A theme = Content aligned by how people search.

Like " ford mustang" or "search engine optimization". People are NOT looking for functional like about us or contact page.

Find out what people are looking for and NOT from your own line. Sample: Are people looking for "sport cars" or "ford mustang"?

Silos "focus" themes in and entire website.

Start with keyword research and customer research.

2 - Identify a "landing page" for each theme.

Like if someone types in a keyphrase ina search engine, thats the page that shows up in search results.

Allows you to indicate to SEs that one page is more important than another. Without focus on a a landing page, "link juice" gets "diluted".

Sample: If i have 20 pages on a topic, and they are all equal and they are all just linked to eachother, its easy to imagine that all pages have the same pagerank because you pass it on back and forth.

If i have controlled all the links between them that all of them linked to 1 landingpage instead of 20 pages with 1 point, i can have a page with 10 points and others what have a point.

That focus will help us to compete with your competition.

Landing page or sectional page

3 - Link to the themed "landing pages".

Interlink witin a theme. All pages in a theme link to the theme landing page.

4 - Linking outside the theme should not pass PageRank and dilute the "link juice".
Links to non-landing pages should use rel="nofollow" tags.

Sample: If i like to link from the "mustang" page to the "corvette" page, that link to a theme page should NOT pass PageRank.

How to optimize your landing page

Determining who your audience for great landing page conversion

Landing page design without testing reflects your biases.

YOUR visitors should "design" your landing pages.

How to find them?

User-centered design